How Nike became the most powerful sportswear brand in the world | Medium
How NIKE Built Its Sustainable Competitive Advantage: Positioning Strategy, Strategic Fit, Customer Education, Internal Brand Culture, Emotional Branding, Endorsement Strategy, Research. by Shah Mohammed M
How Nike Won the Cultural Marathon - The New York Times
Nike Is Trying to Build a Culture That Is 'Truly Inclusive, Respectful' After New York Times Investigation
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The Nike Inc. (NYSE: NKE) brand hasn't suffered despite coverage of internal culture issues - Portland Business Journal
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A Glimpse into Nike's Culture | Hazel Blog
Nike Strategy And The Concept Of Cultural Innovation - Basic Arts