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M: Advertising by Michael F. Weigold and William Arens (2017, Trade Paperback) | eBay
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Advertising spending of Nike in the U.S. by medium 2013 | Statista
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Nike Dominates Shoe Sector's TV Ad Spending - WSJ
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How ethical is Nike? | Ethical Consumer
Nike: ad spend in the U.S. 2019 | Statista
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Nike Business Model: Demand Generation As Core Asset - FourWeekMBA
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Nike A.I. ad pits Serena Williams against Serena Williams | Ad Age
Diageo has upped marketing spend by almost £1bn since 2017
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